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Public Relations Tactics

Biz Stone’s life lessons

Biz Stone, a co-founder of Twitter, started his General Session talk on Oct. 14 at the PRSA International Conference by saying that he wanted “to tell a bunch of stories.” These anecdotes illustrate how Twitter evolved from a “lame” prototype into a transformative tool used across the world. Here, Stone discusses creativity, opportunity and the new metrics of success.

Staying the course through Sandy and 2012

Every year brings unexpected opportunities and challenges. As 2012 closes, William M. Murray, CAE, president and CEO, PRSA, reports that while Sandy did impact the Society’s operations, the superstorm didn’t knock us off course. Here, Murray shares how PRSA has made membership even more valuable to you in the past year, and discusses plans for 2013.

Messages with multi-screening in mind

Ninety percent of people use multiple devices to accomplish tasks, averaging three screen combinations daily, Ryan Zuk, APR, reports in this month’s Digital Dialogue column. As multi-screening becomes common behavior, communicators and journalists must create content that renders across multiple screens and leads audiences through a desired sequence of actions.

QVC’s Paul Capelli talks mobile, community, shopping and the holidays

“We love the holiday season at QVC — so much, that we present our first holiday offerings starting in July,” says Paul Capelli, vice president of corporate communications and community affairs and longtime member of PRSA.  Here, he discusses the rise of mobile devices and what QVC is doing to keep up with the changing face of technology, as well as how the company embraces the holiday spirit.
 


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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