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Public Relations Tactics

Avoiding words that the media hate

Tom Gable, APR, Fellow PRSA, talks about the lazy PR writer’s lexicon and how to avoid sounding like other news releases by using the same language. Think about solid differentiation, positioning, compelling ideas, supporting evidence, data and outside validation. He provides examples from a languid writer to show how to turn a topic into a more interesting story with strategic thinking.

How communicators can leverage gamification

Ryan Zuk explains how gamification helps organizations crowdsource ideas, drive and even train people for improved job performance in this month’s Digital Dialogue column. Gamification integrates gaming elements like points, levels and leaderboards into campaigns to encourage engagement and guide specific outcomes. Communicators can use it to carry messages, create awareness and affect measureable actions.

What you and your clients need to know about AVEs

What do you do if a client doesn’t want to change what they’ve been doing for a long time? In his second installation of the Ask Doc Rock column, measurement expert David B. Rockland, Ph.D., tells us what clients and PR practitioners need to know about meaningful metrics, and provides some ideas on how to dissuade clients from using AVEs.

The effective, multicultural practice of public relations

As practitioners work for diversity and equity in the organization, they should also examine the products and messages that they produce. In this month’s Diversity Dimensions column, Natalie T. J. Tindall, Ph.D., 2012 PRSA diversity committee chair, identifies several components of the multicultural PR practice and outlines characteristics of practitioners who work in and with diverse audiences.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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