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Public Relations Tactics

At your community service: 5 companies with strong CSR

Experts from five top-ranking CSR companies explain why it’s important to have a socially conscious mindset. Here’s what representatives from Texas Instruments, The Coca-Cola Company, UPS, Volkswagen Group of America, Inc., and Marriott Hotels are saying about what it means to be sustainable, why it’s important to give back to the community, how to display your environmentally friendly values to consumers and how social media is playing a role in CSR best practices.

Empowering your stakeholders to take action

Social media has revolutionized the way that average citizens express their approval and disapproval of how corporations, politicians and government treat them and respond to their needs. For April’s Diversity Dimensions column, Dionne C. Clemons, Ph.D., discusses how stakeholders are becoming more empowered to act on issues that matter.

From Barcelona to Hong Kong

In this month’s Ask Doc Rock column, David B. Rockland, Ph.D., talks about his trip to Hong Kong to attend the Asia-Pacific Summit on PR Measurement. The meeting spelled out initial measurement standards that stress the importance of adhering to the Barcelona Principles. It also outlined four key metrics to determine if social media initiatives are working and 12 skills qualifying a PR measurement professional.

From PR pro to Fortune 1000 CEO

Steve Lesnik, APR, joined PRSA in July 1967 and obtained his APR certification in 1973. Lesnik’s now CEO of Career Education Corporation, a Fortune 1000 post-secondary education company as well as founder and chairman of KemperLesnik and KemperSports in Chicago. He attributes his successes to education, work experience, PRSA membership and the Accreditation process. “I have as deep an interest and belief in education as in communications,” Lesnik says in this month’s member profile.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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