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Public Relations Tactics

The changing agency landscape: How to adapt and stay relevant

Some say that change is the only constant, and we see examples of it every day in our profession — from the newest social media platforms to advancements in technology to dramatic shifts in how people spend their marketing dollars. But are agencies changing enough? wonders Indra Gardiner, founder and chief relationships officer of San Diego-based i.d.e.a. agency.

Steps for reaching an LGBTQ audience

With the popularity of LGBTQ characters on television and increasing coverage of LGBTQ issues, like marriage equality, sexual orientation-based bullying and suicide in the mainstream media, LGBTQ individuals are receiving more attention. In this month’s Diversity Dimensions column, Laurie M. Phillips provides tips for PR practitioners tasked with the goal of reaching diverse audiences, including sexual minorities.

Gini Dietrich on integrating communications

Gini Dietrich, CEO of Chicago-based Arment Dietrich, Inc., is the co-author of  “Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era,” with Geoff Livingston. Their recently published book examines the integration of communications disciplines and how people can work together “in the round” of team members. Ryan Zuk, APR, speaks with Dietrich about this modernized organizational mindset. 
 

Food Network’s Irika Slavin on the right communications mix

“I have always enjoyed pretending I was a good cook,” jokes Irika Slavin. The vice president of communications and public relations for Food Network and Cooking Channel at Scripps Networks Interactive reflects on planning “girls’ dinners” in junior high with her friends as an attempt to host adult-like dinner parties. In this month’s member profile, she discusses changing media landscapes, integration and building the Scripps brand.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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