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Public Relations Tactics

An Ethics Month special: Measuring the impact of company ethics statements

In early June, members of PRSA’s Board of Ethics and Professional Standards (BEPS) participated in a roundtable discussion via phone. In conjunction with Ethics Month, what follows is an edited version of this conversation centering on the question, “How meaningful are corporate and organizational ethics statements?”

SeaWorld’s Diane Centeno talks branding

Diane Centeno is director of advertising, media and brand for SeaWorld Parks & Entertainment and oversees IMC strategic planning, creative development and media strategies for five theme parks in Tampa, Fla., Williamsburg, Va., and Langhorne, Pa. For this month’s Profiles in PR feature, she talks about integrating these brands, social media, and the challenges of the travel and tourism industry.

The new diverse: multiracial and bicultural

We tend to categorize ethnic communities outside of Whites as minority or diverse population groups, but there’s a gray area that we’re failing to pay close attention to: the bicultural and multiracial population. In this month’s Diversity Dimensions column, Carolina Madrid provides a guide to understanding biculturalism and how you can think about biculturalism in an upcoming PR campaign.

Presidential campaign reshapes technology use

Every four years, the pressure on political parties mounts as they work feverishly to exploit every method of delivering votes. It is a perfect alignment of political strategy, technology and consumer behavior. Katrina Kokoska takes a look at the changes in communications technologies since the last presidential campaign and addresses what this information election means for public relations.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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