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Public Relations Tactics

Building connections between employees and strategy

“Employees who understand how their work impacts the overall success of an organization are more likely to take actions that align with the organizational goals,” writes Alice Grey Harrison, APR.

Here, she shares key tactics to help you engage the people who matter most.

What Bill Gates and measurement have in common

Clear goal setting and ongoing measurement can drive incredible progress in solving some of the world’s most difficult problems. How can PR pros apply these principles to improve business and organizational performance?

  

Sound off: The state of employee communications

What is the best way to align, connect and inspire today’s employees? Four employee communications experts discuss what was top of mind at the PRSA Connect13 Conference.

Publix’s Maria Brous on media and community relations

Maria Brous, director of media and community relations at Publix Super Markets, Inc., explains why community, customer loyalty and a supportive corporate culture matter to your organization’s bottom line.


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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