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Public Relations Tactics

Keeping the Peace in Cleveland

Cleveland resident John D. Kerezy, APR, reports how the city took center stage in the growing national debate over police treatment of Blacks.

Georgetown CSIC’s John D. Trybus, APR, on Social Change

“To be able to influence the profession of public relations and the social impact industry is a humbling responsibility that I treasure,” says John D. Trybus, APR.

‘When Did You Declare Your Independence?’

Tim O'Brien speaks with solo PR practitioners about how they arrived at the decision to declare their own independence, in honor of the July 4th holiday.

John O’Hurley on Storytelling, Introspection and ‘Seinfeld’

"Seinfeld" actor and former PRSA member John O’Hurley talks about his PR roots, the art of storytelling and the parallels between acting and public relations.

Taking the Lead

Writing With Wylie

  • Take Me Away
    Stories That Transport Can Change Readers’ Minds

Ask Doc Rock


Diversity Dimensions

The Business Case

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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