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Public Relations Tactics

On the Hunt for PR Jobs

For this month’s career development issue, Tactics spoke with a group of recruiters and career experts to find out the latest hiring trends in today’s PR profession.

Social Media Dos and Don'ts

Rebecca Potzner explains why you should evaluate how you portray yourself on social media, whether you're a new pro or have been in the profession for years.

Millennials and Pizza

Want to get through to the coveted millennial generation? According to Hugo Balta, what you need is a personal pizza.

H&R Block’s Gene King on Public Relations and Strategic Communications

Former newspaper reporter Gene King talks about how he took his writing and storytelling skills and applied them to his corporate communications role at H&R Block.

State of Independence

Taking the Lead

The Business Case

Editor's Corner

Career Development


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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