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Public Relations Tactics

What PR-Related Trend Do You See on the Horizon for 2015?

Tactics asked 17 communications professionals what they think will be the biggest trends in public relations this upcoming year. Read on for their predictions.

Resolving to Make ‘Millennial’ Your Unique Selling Proposition

The term "millennial" can be a double-edged sword; in Tactics' latest column dedicated to new PR pros, Stephanie Vermillion explains how to ensure that the description is a positive one.

When It's Time to Launch Your Independent Practice

In his new monthly column, "State of Independence," Tim O'Brien, APR, will focus on topics of interest to those considering a career as, or already working as, an independent practitioner.

A Year to Thrive: New PRSA Chair Kathy Barbour, APR, Is Motivated for 2015

Kathy Barbour, APR, knew she wanted to be part of PRSA right after her coworkers took her to a Chapter meeting in North Florida. And it wasn’t long before she set her sights on leadership roles within the organization. In this month’s member profile, Barbour speaks with Tactics about her mentors, PRSA’s challenges in the coming year and her plans as 2015 chair.

Preview 2015

Career Development


  • Student Loan
    What You Need to Know About Searching for Interns

Editor's Corner

Ask Doc Rock

Writing With Wylie

Diversity Dimensions

Media Relations

Changing Times

About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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