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Public Relations Tactics

A Refresher on PR Basics in the Digital Age

It is always the right time to review PR basics. While tools and technologies change constantly, the basic skills stay the same. Each is foundational.

How SEO Can Prime a PR Firm’s New Business Strategy

Now more than ever, customers and clients from myriad industries are finding and vetting potential new business partners through online search — and the communications profession isn’t any different.

Influencing Workplace Culture From Outside the Paint

Steph Curry's play reminded Hugo Balta that the same goes for workplace culture: One doesn’t necessarily have to be in the paint or inner circle to get on the scoreboard — or to influence change.

PR Boot Camp


About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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