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Public Relations Tactics

How to Draw Loyalists to Your Brand

We often get caught up in the measures we are trying to achieve in the overall pursuit of more sales and increased market share. But what we’re really in the business of doing is building fan bases for the brands we represent.

The Need for More Women in Power

From a Shakespearean character to a ghostbuster, there are some roles that we don’t automatically envision women occupying. Presenting new versions of them is part of what contemporary and cutting-edge public relations should be.

Mike Fernandez on Achieving Diversity Goals

Mike Fernandez recently retired from Minneapolis-based Cargill Inc., where he served as corporate vice president, corporate affairs for the past six years. Here, Fernandez talks about driving leadership and reaching diversity goals.

James L. Anderson of Turner Broadcasting on Arts and Entertainment

“I fell in love with the arts early in my childhood, so I wanted to have any job that would allow me to work near greasepaint,” says James L. Anderson, senior vice president of communications at Turner. Today, he serves as the company’s chief spokesperson.

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About Public Relations Tactics

PRSA’s award-winning newspaper brings you the latest news, trends and how-to information about the evolving public relations profession. The monthly tabloid delivers essential tips from experienced public relations practitioners that will help you enhance your job skills and stay competitive in today’s marketplace.

Tactics will keep you current on the best practices regarding everything from employee communications and public relations measurement to media relations training and social media.

Our articles reflect the growth and change in crucial areas of professional development that will empower you to advance your career as well as showcase the positive influence of the public relations profession.

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