Please log in to MyPRSA to read this article, as well as to view and leave comments.
New to PRSA?
Learn more about PRSA membership, and join a professional network you can count on.
Sign up for a free MyPRSA account and access exclusive PRSA resources.
An article writer for more than 20 years and a frequent Tactics contributor, Chicago-based Greg Beaubien has forgotten most of the formal rules and mostly relies on gut instinct when he writes. Twitter @GregBeaubien. Email: firstname.lastname@example.org.