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Cautiously Optimistic: Recruiting Predictions for 2014 and Beyond

April 8, 2014

Versatility, digital expertise and a strong compass for bottom-line business results — these are some of the key attributes on the radar for leading national recruiters in 2014.

When The Strategist examined the state of the job market for senior-level PR professionals last year, search experts described a slowly brightening climate, especially for multitaskers with both PR and marketing depth.

Today, top recruiters remain cautiously optimistic about a profession that features intense competition for a few executive-level openings. The people we spoke with are not predicting easy mobility for senior-level practitioners.

Here’s what they had to say.


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Ed Cafasso Ed Cafasso is a managing director in the Corporate & Financial Practice for Burson-Marsteller and the agency’s Market Leader in Boston. He is a member of PRSA’s Corporate Communications section.

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