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Foreign Perceptions of the United States Following Election 2008: It's Still Early, but Signs Point to Change (A New Presidency)
Publication Date: 2009 Winter
Source: SO02 Public Relations Strategist
Product Code: 6K-010905
Organization/Author/Firm: Jim Holtje
Specialization(s): Brand Management / Global Communications / Public Affairs - Government Relations / Reputation Management / Advertising Branding
Format: In Depth Magazine Article (Strategist)
Source: SO02 Public Relations Strategist
Product Code: 6K-010905
Organization/Author/Firm: Jim Holtje
Specialization(s): Brand Management / Global Communications / Public Affairs - Government Relations / Reputation Management / Advertising Branding
Format: In Depth Magazine Article (Strategist)
Member price:
FREE
Non-Member price:
$4.99
Summary
It is no longer possible for any country to remain isolated in today’s global economy and we need to be aware that attitudes toward the United States — particularly its government and foreign policy — have plummeted during the past few years. Now that the 2008 election is behind us and surveys are being conducted overseas, it’s possible to draw some early anecdotal conclusions.
Several PR practitioners in countries where the general opinion of the United States has slipped recently said there has been some positive change since the election.
The Obama administration will need to take several steps to further revitalize the American brand overseas.
