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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Winter 2010 Issue
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Creating Social Capital: The Great Opportunity for Public Relations
Publication Date: 2010, Winter
Source: SO02 Public Relations Strategist
Product Code: 6K-011008
Organization/Author/Firm: Rusty Cawley APR
Specialization(s): Value and Return on Investment
Source: SO02 Public Relations Strategist
Product Code: 6K-011008
Organization/Author/Firm: Rusty Cawley APR
Specialization(s): Value and Return on Investment
Member price:
FREE
Non-Member price:
$4.99
Summary
While marketers are well suited to generate financial capital, they are ill suited to generate social capital. Marketers are too invested in the concepts of pricing, promotion and packaging. At heart, every marketer wants to move products, not nurture relationships. This presents an opportunity for public relations.
