Publication Date: 1995, Spring
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What do O.J. Simpson, the Menendez brothers and Lorena Bobbitt have in common with organizational public relations? Plenty, according to Carole Gorney, a journalism professor at Lehigh University.
In our litigation-filled society, Professor Gorney says, an organization named as a defendant can't afford to await the protracted outcome of the legal process--even where the odds are good that a judge or jury may find it to be without fault.
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