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Untapped Strategic Weapon: The Economist
Publication Date: 1996, Spring
Source: SO02 Public Relations Strategist
Product Code: 6K-019625
Organization/Author/Firm: Lawrence Chimerine
Specialization(s): Financial Management / Strategic Planning
Format: In Depth Magazine Article (Strategist)
The author argues that communications professionals should use economists much more frequently as weapons in the battle of ideas.