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Untapped Strategic Weapon: The Economist


Publication Date: 1996, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019625
Organization/Author/Firm: Lawrence Chimerine
Specialization(s): Financial Management / Strategic Planning
Member price:
FREE
Non-Member price:
$4.99

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Summary

The author argues that communications professionals should use economists much more frequently as weapons in the battle of ideas.




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