Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Untapped Strategic Weapon: The Economist


Publication Date: 1996, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019625
Organization/Author/Firm: Lawrence Chimerine
Specialization(s): Financial Management / Strategic Planning
Format: In Depth Magazine Article (Strategist)
Member price:
FREE
Non-Member price:
$4.99


Summary

The author argues that communications professionals should use economists much more frequently as weapons in the battle of ideas.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.