Your Public Relations and Communications Community

Creatively Measuring Media Relations

Publication Date: 1998, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-019836
Organization/Author/Firm: Aimee Martin / Carter H Griffin
Specialization(s): Media Relations / Research - Evaluation / Measurement / Measurement
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.


Public relations strategists for decades have worked at measuring what they do. Something more than simply assessing the "advertising equivalent value" of press clippings is required by today's more bottom line-oriented managements. In this article, two analytical experts suggest a more sophisticated approach to measuring what media relations people do.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.