Publication Date: 2011, Spring
Please log in to MyPRSA to View or Purchase this item.
While stakeholders and shareholders sound similar, the two groups are very different — and have different communications needs. Here, Josiah McClellan, APR shares tips on managing relationships with both constituencies to benefit your organization.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.