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Fundraising Encroachment of Public Relations: A Battle Worth Waging

Publication Date: 2011, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-021104
Organization/Author/Firm: William Swanger, M.A., APR
Industry: Associations - Nonprofits
Specialization(s): Development - Fund Raising / Firm Management
Format: In Depth Magazine Article (Strategist)
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PR pros must be vigilant against the threat of fundraising encroachment, especially if executives don’t see the bottom-line results. Educate your CEO on the strategic value of public relations for the sake of your organization and the profession.

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