Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Fundraising Encroachment of Public Relations: A Battle Worth Waging


Publication Date: 2011, Spring

Source: SO02 Public Relations Strategist
Product Code: 6K-021104
Organization/Author/Firm: William Swanger, M.A., APR
Industry: Associations - Nonprofits
Specialization(s): Development - Fund Raising / Firm Management
Format: In Depth Magazine Article (Strategist)
Member price:
FREE
Non-Member price:
$4.99


Summary

PR pros must be vigilant against the threat of fundraising encroachment, especially if executives don’t see the bottom-line results. Educate your CEO on the strategic value of public relations for the sake of your organization and the profession.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.