Log in to MyPRSA to View or Purchase this item.
What Do You Think? Making Sense of Philanthropic Crowdsourcing
Publication Date: 2011, Spring
Source: SO02 Public Relations Strategist
Product Code: 6K-021105
Organization/Author/Firm: Andrea Shatzman
Industry: Associations - Nonprofits
Specialization(s): Development - Fund Raising
Format: In Depth Magazine Article (Strategist)
An increasing number of companies, foundations and nonprofits are using input from their consumers to focus their philanthropic activities. But before you dive in, consider both the benefits and the drawbacks of philanthropic crowdsourcing.