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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Spring 2011 Issue
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An Independent State of Mind: Why Michael Kempner and MWW Returned to Their Roots
Source: SO02 Public Relations Strategist
Product Code: 6K-021106
Organization/Author/Firm: John Elsasser
Industry: Independent Practitioners
Specialization(s): Firm Management
Format: In Depth Magazine Article (Strategist)
Summary
In 1986, Michael Kempner launched his one-person PR agency with an IBM Selectric typewriter in a friend’s office space.
The East Rutherford, N.J.-based MWW Group eventually grew to become one of the country’s top-five largest independent PR agencies. In October 2000, MWW became part of the GolinHarris PR unit of the Interpublic Group of Companies (IPG), which also owns PR agencies including Weber Shandwick and advertising giants such as Deutsch and McCann Erickson.
After 10 years with the global organization, Kempner and a group of 15 senior managers bought the agency back from Interpublic at the beginning of this year.
“Now is the time to be independent again,” says Kempner, the founder and CEO of MWW. Here’s why.
