Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Building Loyalty Through Community Relations

Publication Date: 1997, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-029727
Organization/Author/Firm: John A. Ledingham / Stephen D. Bruning
Specialization(s): Community Relations
Format: In Depth Magazine Article (Strategist)
Member price:
Non-Member price:


Citing original research, the authors explain the importance of working positively with constituent communities to build rapport and reputation.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.