Publication Date: 1999, Summer
Log in to MyPRSA to View or Purchase this item.
How can public relations help market products and services and be credited for its contribution? By applying strategic elements of marketing-based public relations. A master of the practice discusses how this difficult-to-measure art form can contribute to the bottom line.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.