Your Public Relations and Communications Community

Secured Document - MyPRSA Login or Purchase Required Log in to MyPRSA to View or Purchase this item.

Moving the Measurement Needles


Publication Date: 1999, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-029937
Organization/Author/Firm: Ostrowski, Helen
Industry: Consumer Products
Specialization(s): Marketing / Research - Evaluation / Measurement
Format: In Depth Magazine Article (Strategist)
Member price:
FREE
Non-Member price:
$4.99


Summary

How can public relations help market products and services and be credited for its contribution? By applying strategic elements of marketing-based public relations. A master of the practice discusses how this difficult-to-measure art form can contribute to the bottom line.




Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.