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Moving the Measurement Needles
Publication Date: 1999, Summer
Source: SO02 Public Relations Strategist
Product Code: 6K-029937
Organization/Author/Firm: Ostrowski, Helen
Industry: Consumer Products
Specialization(s): Marketing / Research - Evaluation / Measurement
Format: In Depth Magazine Article (Strategist)
How can public relations help market products and services and be credited for its contribution? By applying strategic elements of marketing-based public relations. A master of the practice discusses how this difficult-to-measure art form can contribute to the bottom line.