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What Now? New Attitudes and Approaches to Communications Measurement

Publication Date: 2003, Fall

Source: SO02 Public Relations Strategist
Product Code: 6K-0303PPPP
Organization/Author/Firm: Lugbauer, Catherine
Specialization(s): Research - Evaluation / Measurement
Format: In Depth Magazine Article (Strategist)
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March 2,1962, was one of the most memorable days in sporting history. It was the day that Philadelphia Warriors center Wilt Chamberlain scored 100 points. It was also the night that Harvey Pollack, the Warriors' PR man, changed the face of basketball by altering how success was measured. That evening it was Pollack who penciled "100" on apiece of paper and handed it to Chamberlain to hold for photographers. Thus began Pollack's role in introducing numerous new statistical categories - rebounds, blocked shots, etc. - that are today commonplace in how we assess the performance of basketball.

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