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Stay Cool During a Crisis: Managing a media frenzy


Publication Date: 2009, Summer

Source: SO02 Public Relations Strategist
Product Code: 6K-030912
Organization/Author/Firm: Mark Bernheimer
Member price:
FREE
Non-Member price:
$4.99


Summary

It is becoming more prudent for PR practitioners to prepare for a media frenzy, which may or may not coincide with a crisis. Here are a few ways to prepare:
o Decide if it really is a crisis
o Encourage the use of reliable sources
o Practice early and often




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