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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Summer 2009 Issue
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Stay Cool During a Crisis: Managing a media frenzy
Publication Date: 2009, Summer
Source: SO02 Public Relations Strategist
Product Code: 6K-030912
Organization/Author/Firm: Mark Bernheimer
Source: SO02 Public Relations Strategist
Product Code: 6K-030912
Organization/Author/Firm: Mark Bernheimer
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Non-Member price:
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Summary
It is becoming more prudent for PR practitioners to prepare for a media frenzy, which may or may not coincide with a crisis. Here are a few ways to prepare:
o Decide if it really is a crisis
o Encourage the use of reliable sources
o Practice early and often
