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As public relations becomes an increasingly worldwide practice, companies are adding international communications positions to keep up with globalization. According to a recent study, 70 percent of PR executives say that their organizations will have a global marketing function within the next five years. The Public Relations Global Network, an international network of independent PR agencies, found that 43 percent say their companies already have a formal global marketing function — and of those without one, more than half expect to have one in five years. The survey, released on May 20, also found that half of the executives regularly develop relationships with communications professionals in other countries, citing increased brand awareness and better organizational presence as top reasons.
Jason Woodward is a publications intern for Tactics. He is a senior at Brigham Young University studying public relations and business. linkedin.com/in/jasondonwoodward
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