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Sustainability Communications Turns Public Relations into Proof Relations

Summary

For PR practitioners, focusing on sustainability can launch more substantive roles with companies and clients. It elevates traditional PR functions and puts the brand expert squarely in areas of C-suite-level operational change and long-term risk management.

Sustainability makes issues-focused public relations pivotal in business management innovation. Its brand boosting powers improve margins and mitigate the negative impacts of corporate behavior on the community and the planet. Let’s see a press release do that.

And unlike other PR campaigns, which beg for evidence to back up their claims, “prove it” is a basic mantra of sustainability communications. Here’s an overview of the emerging practice: