Log in to MyPRSA to View or Purchase this item.
Although it’s not a perfect storm, clouds loom as the nation moves inexorably toward the new phases of health reform.
With the arrival of the Patient Protection and Affordable Care Act, health care organizations now face extraordinary challenges: How willthey communicate internally and externally while under the microscope of regulators who believe that they are out of compliance with government policies and procedures? Will this increased scrutiny lead to more employees blowing the whistle when companies don’t comply with the new rules?
Communicators may see this increased watchfulness in one of two ways — either as a significant business threat or as an opportunity to show that their corporate culture prioritizes compliance and intends to do right by its stakeholders.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.