Publication Date: 2005, Winter
Please log in to MyPRSA to View or Purchase this item.
PR executives and practitioners have many constituencies to serve. For external constituents, such as journalists, years of experience and best practices have helped PR practitioners perfect their ability to deliver the right information in the right format at the right time. Internal constituencies, such as senior executives, have different needs and expectations, but, as a critical audience, should be served with many of the same best practices that drive good media relations.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.