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Selling Public Relations to the CFO and Other Executives

Publication Date: 2005, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-040508
Organization/Author/Firm: Tsang, You Mon
Specialization(s): Research - Evaluation
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PR executives and practitioners have many constituencies to serve. For external constituents, such as journalists, years of experience and best practices have helped PR practitioners perfect their ability to deliver the right information in the right format at the right time. Internal constituencies, such as senior executives, have different needs and expectations, but, as a critical audience, should be served with many of the same best practices that drive good media relations.

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