Publication Date: 2007, Fall
Log in to MyPRSA to View or Purchase this item.
Recruiting, retaining and engaging young adults from Generation Y — or the Millennials or the Internet generation, if you prefer — the newest vanguard of PR practitioners has emerged as a critical challenge to the growth and success of our profession and the service sector in general.
In a business that relies on unselfish workhorses, a few too many new entry-level hires come across as self-centered show horses. But is this phenomenon the result of a societal and parental failure to instill working-class attitudes? Or, ironically, have we not yet learned how to effectively communicate and motivate the staffers who will someday replace us?
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.