Publication Date: 2009, Fall
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Longtime advertising guru Bob Garfield has promising news for PR practitioners. The Advertising Age columnist and NPR radio host has made his career analyzing — and often mocking — mass marketing and the media.
However, in his columns and his recently released book, “The Chaos Scenario,” Garfield explains that society is transitioning to a new digital era where the concerns of consumers are paramount. This places PR professionals in a unique position to adapt to the individual demands of a fragmented market and survive in this new communications landscape.
Garfield was a General Session speaker at the 2009 PRSA International Conference in San Diego on Nov. 10. Here, he discusses monitoring reputation online, aggregating relationships and why Comcast must die.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.