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Neither X nor Y: Introducing the Millennial Generation

Publication Date: 1999, Winter

Source: SO02 Public Relations Strategist
Product Code: 6K-049918
Organization/Author/Firm: Howe, Neil / Strauss, William
Format: In Depth Magazine Article (Strategist)
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Beyond the "Boomers" and the "Xers" stands a new generation of high school and college, "Yers." These are the buyers of most products, the views of most media, the consumers of most consumables. What makes them tick? What are their aspirations and fears? Read and find out the surprising answers.

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