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Power to the People: Lessons from Occupy Wall Street


January 10, 2012

If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor.

Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.

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Ed Cafasso Ed Cafasso is a managing director in the Corporate & Financial Practice for Burson-Marsteller and the agency’s Market Leader in Boston. He is a member of PRSA’s Corporate Communications section.

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