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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Winter 2011 Issue
Power to the People: Lessons from Occupy Wall Street
January 10, 2012
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If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor.
Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.
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