Your Public Relations and Communications Community

Power to the People: Lessons from Occupy Wall Street

January 10, 2012

If communication success is measured by how closely outcomes match goals, then evaluating the Occupy Wall Street (OWS) movement presents an insoluble challenge. The goals of OWS are as varied as its participants are, differing from city to city and protestor to protestor.

Evaluating popular uprisings requires viewing them through a more complex lens; strategic communications analysis requires a three-dimensional framework.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Ed Cafasso Ed Cafasso is a managing director in the Corporate & Financial Practice for Burson-Marsteller and the agency’s Market Leader in Boston. He is a member of PRSA’s Corporate Communications section.

Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.