The Public Relations Strategist — Current Issue | The Public Relations Strategist — Winter 2011 Issue
Listen Up: Why Employees Are Your Key Stakeholders
January 10, 2012
|
The following is an edited excerpt from the second edition of “The Handbook of Strategic Public Relations and Integrated Marketing Communications.” Copyright © 2012. Reprinted by arrangement with McGraw-Hill.
MyPRSA Login
Please log in to MyPRSA to read this article, as well as to view and leave comments.
New to PRSA?
Learn more about PRSA membership, and join a professional network you can count on.
Keith Burton is president of Insidedge. He leads a global group of counselors within the Interpublic Group who are focused exclusively on improving organizational performance by building employee trust, improving internal communications and effecting overall change at many of the world’s leading corporations.
