January 10, 2012
The following is an edited excerpt from the second edition of “The Handbook of Strategic Public Relations and Integrated Marketing Communications.” Copyright © 2012. Reprinted by arrangement with McGraw-Hill.
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Keith Burton is president of Insidedge. He leads a global group of counselors within the Interpublic Group who are focused exclusively on improving organizational performance by building employee trust, improving internal communications and effecting overall change at many of the world’s leading corporations.