Your Public Relations and Communications Community

Listen Up: Why Employees Are Your Key Stakeholders


January 10, 2012

The following is an edited excerpt from the second edition of “The Handbook of Strategic Public Relations and Integrated Marketing Communications.” Copyright © 2012. Reprinted by arrangement with McGraw-Hill.

MyPRSA Login

Please log in to MyPRSA to read this article, as well as to view and leave comments.

New to PRSA?

Learn more about PRSA membership, and join a professional network you can count on.

Keith Burton is president of Insidedge. He leads a global group of counselors within the Interpublic Group who are focused exclusively on improving organizational performance by building employee trust, improving internal communications and effecting overall change at many of the world’s leading corporations.

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.