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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Spring 2012 Issue
Story Time: Bringing Business Speeches to Life
April 12, 2012
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We’ve all been there: You’re sitting in the audience, watching a business leader speaking in monotone. He or she is going through a detailed PowerPoint presentation without an end in sight when you suddenly hear, “You know, that reminds me of a story.” You and the rest of the audience are suddenly awake. The speaker now has your undivided attention — he or she has finally made a connection.
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