April 12, 2012
Today, there is almost too much opportunity to connect. There are too many things to say, show, demonstrate, photograph and post, to the point that it is overwhelming. The term “content strategy” is gaining favor to describe how to deal with this kind of opportunity overload. People or organizations can’t take advantage of every opportunity to connect or have the ability to create rich content that will captivate every community that they seek to reach.
Please log in to MyPRSA to read this article, as well as to view and leave comments.
Learn more about PRSA membership, and join a professional network you can count on.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.