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The Public Relations Strategist — Current Issue | The Public Relations Strategist — Spring 2012 Issue
Fostering a More Creative Approach to Public Relations
April 26, 2012
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Many PR practitioners don’t feel they are valued for their creative skills. In fact, executives and business leaders often complain that PR people lack creativity, which is why these leaders often turn to advertising or marketing departments for counsel instead.
That’s an unfortunate perception, because creativity is increasingly prized as a key component of business success.
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