Your Public Relations and Communications Community
The Public Relations Strategist — Current Issue | The Public Relations Strategist — Summer 2012 Issue
Clear Skies Ahead: Sunny Day Secrets to Effective Crisis Communications
June 29, 2012
|
Many communicators congratulate themselves and win awards for their media relations skills during and after the crisis. But the reality is that a top-notch crisis communications plan, written on a clear, sunny day, can often terminate a crisis before it goes public or significantly mitigate its impact if it does.
MyPRSA Login
Please log in to MyPRSA to read this article, as well as to view and leave comments.
New to PRSA?
Learn more about PRSA membership, and join a professional network you can count on.
Sign up for a free MyPRSA account and access exclusive PRSA resources.
