Clear Skies Ahead: Sunny Day Secrets to Effective Crisis Communications
June 29, 2012
Many communicators congratulate themselves and win awards for their media relations skills during and after the crisis. But the reality is that a top-notch crisis communications plan, written on a clear, sunny day, can often terminate a crisis before it goes public or significantly mitigate its impact if it does.
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Gerard Braud is an expert in media training and writing crisis communications plans. He has practiced his craft on five continents. You can find more information at www.BraudCommunications.com.