June 29, 2012
Preparing a standby statement helps you avoid that gut-wrenching feeling that your organization has lost control of the story. Instead, you will feel calm and confident knowing that you’ve influenced the all-important first story before it goes viral.
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Joan Gladstone, APR, Fellow PRSA, is president and CEO of Gladstone International, a crisis communications firm based in Laguna Beach, Calif., and assistant professor of public relations and advertising for Chapman University. She is also the author of “Starting and Growing Your Own PR Firm,” published by PRSA.