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Standby Statements For Leaders


June 29, 2012

Preparing a standby statement helps you avoid that gut-wrenching feeling that your organization has lost control of the story. Instead, you will feel calm and confident knowing that you’ve influenced the all-important first story before it goes viral.

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Joan Gladstone, APR, Fellow PRSA Joan Gladstone, APR, Fellow PRSA, is CEO of Gladstone International, a crisis communications firm based in Laguna Beach, Calif. Learn more by visiting www.gladstonepr.com or by following her on Twitter: @JoanGladstone.

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