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This Just In… |
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Signs of life in the public relations job market
Recruiters are indicating cautious optimism for senior-level practitioners - if you're ready for the new realities. Learn how you can prepare yourself for what's next.
Communicating crises in Japan
Bonus online article
In the wake of the Toyota recall crisis, American media criticized many of the company's initial moves. Here, Takashi Inoue, Ph.D. offers critical insight into Japanese culture and their challenges in communicating with foreign media and stakeholders.
General Motors manages crisis with social media
Christopher Barger, director of global social media at General Motors, presented the keynote address at the 2010 Best Practices in Media Relations Summit on March 3 in New York. In the following excerpt, he discusses how one of the world's largest automakers handled financial crisis, the resulting social media communications and present-day outreach.
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Charlene Li on the upside of giving up control
Charlene Li, founder of the Altimeter Group and co-author of the famed "Groundswell," offers new insights in her new book, "Open Leadership." Here, she talks with The Strategist about the challenges facing leaders in this new digital reality and how to succeed in an era of transparency.
About The Public Relations Strategist
The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.
Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.
Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.