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The Public Relations Strategist

Why We Need Leadership at the Speed of ‘Now’

Ketchum's Tyler Durham examines this year's edition of the agency's Leadership Communication Monitor and explains how title-free leadership is on the rise.

Why Having CEOs on Twitter Aids Investor Perception

New research shows that it pays to have the CEO on Twitter, as it can help a company's stock from taking a hit when the company discloses bad news.

Leveraging Your Role as a ‘Friend of the Court’

The legal and PR professions may appear to have little overlap, but lawyers and PR practitioners both advocate to champion the interests of clients.

Prison Break Crisis in a Social World

Michelle Marasch Ouellette analyzes the crisis communications tactics displayed by the New York State Police in wake of the escape of two convicts from the Clinton Correctional Facility in upstate New York.

Corporate Reputation


In This Issue

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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