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The Public Relations Strategist

Managing Volunteers in Multi-Tiered Advocacy Organizations

While conducting a study of a grassroots advocacy organization, Tiffany Derville Gallicano, Ph.D., researched how to resolve internal conflicts involving a unique type of supporter: titled volunteers.

Highlighting the Worst in Corporate Culture

In his latest "In the C-Suite" column, Virgil Scudder examines the recent scandals at Volkswagen and Takata and why the companies are now paying a dear price for their actions.

E. Ronald Culp, Fellow PRSA, on Building Bridges and Paying It Forward

This year's Gold Anvil award recipient E. Ronald Culp, Fellow PRSA, sat down with The Strategist to reflect on the lessons he's learned throughout his 40-year PR career.

Communication and Knowledge

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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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