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The Public Relations Strategist

A 5-Year Leadership Communication Crisis

If leadership is so pivotal to business, and if our annual leadership health checks are repeatedly coming back with less than glowing results, what can leaders — and we as professional communicators — do to help restore battered confidence?

Should Your PR Strategy Be Global or International?

PR pros are being called on to implement campaigns across countries. One of the first questions you will need to answer is whether you will execute a single PR strategy around the world or craft various strategies for different cultures.

Space Travel Can Make Us Better Communicators

NASA's projects can teach us something about problem-solving. Most of your teams will not be required to develop a self-sustaining way to operate on another planet, but you do need to accomplish the objectives of your organization.

Unleashing the Power of Big Data in Public Relations

A new form of public relations is emerging where statistics spark creativity, data drive more fully integrated communications and tools enable people to act more quickly and with greater intelligence.


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About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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