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This Just In… |
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Self-inflicted Wounds Will Slow Penn State’s Recovery from Scandal
Penn State University’s horrific child-abuse scandal — and their initial tone-deaf response — created public outrage and shattered the university’s credibility. Here, John Guiniven, Ph.D., APR, Fellow PRSA, discusses how Penn State can slowly rebuild trust with key stakeholders.
What the Best Leaders Say and Do
Leaders must connect with employees and customers to remain relevant. Fortunately, communications skills can be learned. Here, Jenny Schade shares several critical qualities to make you an effective communicator.
Employees as Our Best Brand Advocates
Employees are your most valuable resource, but they're often overlooked. Empower your employees with clear and compelling communications, supported by a strong and healthy culture, to help them deliver tremendous returns for your organization.
The Importance of Hearing People and Paying Attention
Effective listening is crucial in an age of rapid change and uncertainty. Tuning out bad news can have long-lasting and severely damaging consequences for any organization. Virgil Scudder discusses how top management can avoid disaster by paying attention to the right people at the right time.
About The Public Relations Strategist
The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.
Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.
Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.
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