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The Public Relations Strategist

Discovering What’s Next

“Stop drifting through life,” says Stephen Dupont, APR.  “Work with cool people on cool projects that inspire you and do good for your community and the world.”

Whether you’re ready for new challenges or facing unexpected change, follow these tips to reignite your career.

A Cold Lesson on Perception Management

Atlanta’s “Snowjam 2014” demonstrated the (potentially disastrous) consequences of underestimating the effects of projected outcomes.

Neil Hirsch, APR, shares what communicators can learn from the debacle.

 

Do You Have What It Takes?

What skills will leaders of communications organizations need to succeed in the coming years?

Ken Jacobs spoke with 10 corporate and agency leaders, and these seven key attributes emerged.

 

When the CEO Has Foot-in-Mouth Disease

From Toronto Mayor Rob Ford to Lululemon founder Chip Wilson, it seems like there’s a contest going on these days to see what executive or leader can say the dumbest, meanest or most insensitive thing.

Virgil Scudder offers communications cures for tone-deaf symptoms.


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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