Your Public Relations and Communications Community
The Public Relations Strategist

Finding Creativity in This Age of Disruption

Whether you realize it or not, disruptive forces are at work in your industry. Ed Schipul provides tips on how communications leaders can encourage a culture of curiosity and creativity that's necessary for organizations to thrive.

Sensitivity Training: Keeping Yourself out of the News

For his “In the C-Suite” column, Virgil Scudder asks where the line is between public service and exploitation in the aftermath of a tragedy and provides some guidelines to help find that balance.

How Disintermediation Is Changing Communications

Ed Cafasso speaks with Adrian Monck, managing director and head of public engagement for the World Economic Forum, about disintermediation and the power of telling your own stories.

Tweet Medicine: Clarifying How Communicators Can Use Social Media

The value proposition of Twitter is the opportunity to disseminate small packets of timely information. As Michael M. Durand explains, balancing the information, tightening the phrasing and simplifying the rules can help communicators.

In This Issue


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

Archive | About The Strategist | Subscribe | Advertise | Editorial Calendar | Contribute | Editors

Digital Edition

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.