This Just In…
As PR practitioners, we face challenges that are more dramatic than at any time in our history. Here, Keith Burton examines these and explores the critical questions that our leaders must answer.
While every presidential election cycle rewrites some rules, the 2016 campaign will undoubtedly be remembered, discussed and analyzed for decades to come.
As PR professionals, we are constantly asking others to consider new ideas. That’s why it’s important to anticipate how people will react to new ideas and be prepared to deal with any fears they might have.
Finding and keeping top talent is a priority for every PR agency and, in fact, should be viewed as a top priority for leadership as well.
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