This Just In…
Tim McIntyre, vice president, communications at Domino’s, details the company’s step-by-step reaction after a vulgar video goes viral. It’s a corporate response suited for the digital age.
While crisis plans offer strategies and procedures, there is always an underlying human element. The most important factor in mitigating the depth and breadth of a crisis, and preserving the organization’s reputation for the long term, is the attitude of the person at the top.
Concern about a potential widespread pandemic flu outbreak continues. The current H1N1 Influenza A outbreak provides PR professionals with an unprecedented opportunity to demonstrate their unique value when preparing for a public health crisis.
Why former CIGNA PR executive Wendell Potter, APR, is now speaking out against the health care industry.