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The Public Relations Strategist

Domino’s delivers during crisis

Tim McIntyre, vice president, communications at Domino’s, details the company’s step-by-step reaction after a vulgar video goes viral. It’s a corporate response suited for the digital age.

Persuading CEOs to do what’s right during a crisis

While crisis plans offer strategies and procedures, there is always an underlying human element. The most important factor in mitigating the depth and breadth of a crisis, and preserving the organization’s reputation for the long term, is the attitude of the person at the top.
 

Pandemic flu communications in a Web 2.0 world

Concern about a potential widespread pandemic flu outbreak continues. The current H1N1 Influenza A outbreak provides PR professionals with an unprecedented opportunity to demonstrate their unique value when preparing for a public health crisis.

A change of heart

Why former CIGNA PR executive Wendell Potter, APR, is now speaking out against the health care industry.
 


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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