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The Public Relations Strategist

How communications can re-engage employees

Smart companies are using the economic crisis as a way to connect with employees, despite the need to make painful decisions. Others are taking advantage of a brightening financial picture in order to build a new sense of community. Here’s what they’re doing.

Searching for that “job well done” feeling

Praise has been hard to come by lately. After a tough year working harder than ever in a business where outcomes are often intentionally murky, it’s exhilarating to hear that you have exceeded the expectations of someone who has been in the trenches with you. If you did not experience that feeling as much as you would have liked in 2009, then consider these four paths for those in search of more praise this year.

An analysis of five commonly held beliefs about managing crises that erupt online

Within the past few years, empowered networks have taught us about the new requirements of online crisis management. What has been learned so far has been quickly codified into core beliefs. Since the networked world is in its relative infancy, we must continue to expand our thinking on each of these beliefs and adapt to the changes yet to come.


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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