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The Public Relations Strategist

A Good Response to a Bad Idea

PR professionals can struggle with pushing back when management is taken with a bad idea. Speaking up is hard to do, especially when an executive isn’t open to criticism. Here, Susan Balcom Walton, M.A., APR, offers tips on how you can respond persuasively and make your voice heard.

Stress and Crisis in Public Relations

CareerCast.com recently named “public relations officer” the second-most stressful profession in America, pointing to the competition, deadlines and potential hostility that practitioners face. Joan Gladstone, APR, Fellow PRSA turned to PRSA members and asked what aspects of their jobs were most stressful and how they coped. Here, she shares some of her insights and strategies for managing stress successfully.

What You Need to Know to Be a Successful Leader Today

Author and CEO Suzanne Bates has coached top leaders of Fortune 500 companies on communications skills and strategy for more than a decade. Here, she talks to The Strategist about the CEOs who get it, storytelling and establishing a strong leader brand.

Follow the Leader: Ethics and Responsibility

An organization’s ethical environment is created from the top down, and it’s the CEO's role to foster and communicate this culture. Here, Virgil Scudder explains how you can help management set standards that will guide your company’s behavior and reputation.


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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