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The Public Relations Strategist

Self-inflicted Wounds Will Slow Penn State’s Recovery from Scandal

Penn State University’s horrific child-abuse scandal — and their initial tone-deaf response — created public outrage and shattered the university’s credibility. Here, John Guiniven, Ph.D., APR, Fellow PRSA, discusses how Penn State can slowly rebuild trust with key stakeholders.

The Goldman Sachs Op-Ed: A Warning for Every Leader, Everywhere

It’s not what you say that counts, it’s what you do. Here, David Grossman, APR, Fellow PRSA discusses the implications of Goldman Sachs' leadership problem the importance of aligning your words and actions.

Employees as Our Best Brand Advocates

Employees are your most valuable resource, but they're often overlooked. Empower your employees with clear and compelling communications, supported by a strong and healthy culture, to help them deliver tremendous returns for your organization.

Bonus Online Article: Behind the Scenes of Election 2012 with The New York Times

With nearly half a year remaining until Election Day 2012, journalists from The New York Times recently gathered to discuss how the U.S. presidential race is shaping up so far, provide an insider look at the candidates and explain what goes on behind the scenes.
 


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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