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The Public Relations Strategist

Building The Foundation: New Goals for Strategic Planning

Executive-level communicators are often engaged in developing strategic plans for their organizations and clients. Yet with the ever-increasing bombardment of emails, phone calls, tweets and meetings, their capacity to take part in meaningful strategic communication planning suffers. Renée T. Walker, APR, asked senior practitioners in several communication sectors to share their insights and perspectives.

How Social Businesses Succeed

Ketchum and FedEx recently presented their second Social Business Study, which focuses on the impact of social tools on organizations. They surveyed 55 companies and conducted 24 follow-up interviews to better understand how companies leverage social business. The research revealed four key findings, which you'll find here.

The Perils of Corporate Outspokenness [Video]

Never let your boss or PR staff get blindsided. Those involved in the Chick-fil-A controversy ignored these rules, says Virgil Scudder in his “In the C-Suite” column. Chick-fil-A CEO Dan Cathy triggered a firestorm after his conservative views went viral. Scudder discusses how Chick-fil-A responded to this crisis and managed consumer backlash, and provides steps that senior-level communicators should consider when facing similar scenarios.

Generator, Aggregator, Curator: The Changing Roles of Online Communicators

Just a few years ago, preparing for a career in public relations was a fairly straightforward proposition. While the industries, products, clients and issues varied, the skills they required were similar. And, whether we were in media relations, issues management or marketing communications, the certain knowledge that we were simply communicators was underneath it all. Here, Susan Balcom Walton, M.A., APR, and Timothy J. Pasch, Ph.D., outline these changing roles.


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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