Your Public Relations and Communications Community
The Public Relations Strategist

How to Think Like a CEO

How might understanding the mind of a CEO help you take stock of your professional strengths and weaknesses?

David R. Grossman, ABC, APR, Fellow PRSA, shares the top 10 things CEOs care about most and offers insight to help you become a more effective leader.


When the ‘Biggest Story in the World’ Unfolds in Your Lobby

In the wake of managing the aftermath of the deadly Boston Marathon bombings at Beth Israel Deaconess Medical Center, Jerry Berger, director of media relations, met with The Strategist and shared an inside look at the tumultuous time for the hospital and the city of Boston.


A World of Publishers, but Too Few Editors: The Choice Between Speed and Accuracy

Today, untrained publishers have immediate access to channels that can spread misinformation faster and farther than ever before. Strategist contributor Ed Cafasso shares how you can mitigate errors and convey credibility to your audience.


School Daze: Rutgers Fails Crisis Management 101 [Video]

The recent crisis at New Jersey’s state university illustrates how failing to involve trusted PR counsel in critical decisions and policy matters can cost your organization its reputation. Here, Virgil Scudder shares key lessons communicators can learn from this debacle.


About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

Archive | Current Issue | About The Strategist | Subscribe | Advertise | Editorial Calendar | Contribute | Editors

Digital Edition
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.