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The Public Relations Strategist

Crisis Communications Plans Built to Fail: 3 Warning Signs and How to Avoid Them

Don't wing it: The difference between crisis communications success and failure lies in planning.

Gerard Braud shares the critical strategies your plan needs.

Vatican Vanguard

Pope Francis' recent example could teach political and corporate communicators, as well as CEOs, more than a few lessons about communications.


When a Hashtag Becomes a Bashtag

The NYPD discovered the risks of consumer-generated content when their custom hashtag #myNYPD was hijacked by critics this past April.

Here's how to manage stakeholder backlash and foster meaningful engagement going forward.


How a Culture of Secrecy Plagued GM

"A company whose culture results in turning a blind eye to safety problems invites crisis, and in this case, disaster."

Here, Virgil Scudder shares key lessons from the GM recall debacle.

About The Public Relations Strategist

The Strategist is the only magazine dedicated to executive-level public relations professionals. This quarterly publication provides you with insightful feature-length commentary on the strategic importance of public relations at the management level and views on changing public relations concepts to engage and inform you and your organization.

Content reflects the current practice of public relations, with anecdotes and ideas displaying how a topic has measurable impact on achieving the strategic goals of your organization. Crisis communication planning, corporate reputation management, investor relations and many other subjects are addressed by influential thought-leaders in the public relations profession.

Our articles emphasize the growth and change in crucial areas of strategic communications. The Strategist will help you lead your organization effectively as well as advance your own career.

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