PRSA Public Relations, Marketing and Communications Jobs

Your Recruiting Strategy

As when hiring for any position, your recruiting strategy should start with a position description, which should then serve as a basis for an online posting advertising the position. Consider using military terms in the posting, and leverage social media to publicize the posting. Finally, be sure to post your job on a highly-trafficked job bulletin board, such as PRSA’s Jobcenter, the number-one-ranked job board for public relations professionals.

Creating a Successful Job Posting

When writing a job description, you are not just giving a list of requirements, you are writing a “sales sheet” of sorts to attract the best talent. Consider Peter Weddle’s advice when tailoring a job description so that it has five aspects:

Summary — First five lines of the ad must have:

  • A powerful, compelling statement of why it’s a “dream job.”
  • The reason why this employer is a “dream” employer.
  • A quantitative statement about salary.
  • A compelling statement about the organization’s commitment to privacy. Personal privacy guaranteed.

Advantages — WIIFT (What’s in it for them). Talk about requirements and responsibilities using headlines and bullets. Answer the following:

  • What do I get to do?
  • What do I get to learn?
  • What do I get to accomplish?
  • Who will I work with?

Benefits — Describe benefits that are important to the pool of targeted candidates (e.g., entry-level tuition assistance).

Capabilities — Be sure to describe the characteristics and capabilities that enable candidates to succeed at your organization. What resources does the organization make available to candidates to help them succeed?

Call to Action — Urge candidates to take one of three actions:

  • Apply for job.
  • Pass the position on (referral).
  • Stay in touch.

Reprinted with permission from WEDDLE’s LLC. Peter Weddle is the author or editor of more than two dozen books, including “The Career Activist Republic,” “Work Strong: Your Personal Career Fitness System” and WEDDLE’s 2011/12 Guide to Employment Sites on the Internet. Order them at