Benefits to Employers

Smart, Satisfied Employees Give Your Company a Competitive Edge
As a member of our community, your employees will meet others, engage with experts, learn new public relations and communications strategies, and have opportunities to promote your brand. A small investment in your employees returns big benefits, including the following:

Employee Intelligence That Benefits You
Our award-winning publications, extensive online resources and news monitoring feeds deliver breaking industry news as it happens with:

• Essential news and industry updates through the PRSA Issues and Trends daily newsletter.
• Tools and tips from experienced practitioners to enhance job skills and a competitive edge through the Public Relations Tactics monthly flagship newspaper.
• Executive level insight with The Strategist biannual magazine.
• Original, peer-reviewed research and statistics offered by PRSA’s educational community to benefit all PR professionals through the electronic PR Journal.

Industry Expertise to Strengthen Your Business
PRSA broadens your employees’ industry perspective, builds their confidence and enriches their public relations fluency. Help them strengthen their competencies through:

• Standing behind a Code of Ethics that offers values, principles and practice guidelines that define professionalism and success.
• Access to our members-only database of award-winning case studies, articles and research.
• A strategic vision of the perceptions on the value and role of public relations in every organization with The Business Case for Public Relations™.

Train Your Staff While Saving Time and Money
Maximize your company’s time and money with free and discounted professional development.

• Free live and on-demand webinars on topics ranging from PR measurement to reputation-building to tips on increasing visibility and SEO.
• Preferred pricing on seminars, webinars, teleseminars, boot camps and conferences on topics from social media to crisis communications.
• Fundamental knowledge of communications theory and its application, research, strategic planning, implementation and evaluation through PRSA's Accredited in Public Relations (APR) credential.

Brand Recognition for Your Company

• Recognition for the excellence of your company and talent through the profession's most prestigious awards programs, including Silver Anvil.
• Employees can high-light your brand’s reputation and competitive intelligence through volunteer leadership at the National level, or through their local Chapter or Professional Interest Section.
• Grow your business and services through local Chapter networking events and speaking opportunities where your employees represent your brand.

Your employees are your greatest asset. PRSA membership helps them perform at their best, so that your organization can realize its full potential. Please complete our online application today!

Group Memberships are an easy and economical option. For a full list of benefits and a cost estimate, contact groupmemberships@prsa.org to learn more.
 

"As an agency leader and owner, PRSA’s group membership delivers a consistent return on our investment; helping us to complement our internal professional development program. Our entry level professionals consistently take advantage of the programs produced by PRSA National. Likewise, our senior level employees take advantage of the more focused networking and specialized content produced by the Professional Interest Sections and Counselors Academy." 

— Janet C. Tyler, APR, president and co-founder of the technology PR firm Airfoil Public Relations and member of PRSA's Counselors Academy, Technology Section and Detroit/Silicon Valley Chapters