Setting a New Direction– Integrated Communications Initiatives With Advertising and Marketing
Evaluate when your team can, or whether it should, integrate with marketing and advertising.
Silver Anvil Award-Winning Case Study
Imagine you’re asked to turn around the “Most Hated Company in America.” Where do you begin? Blistering press, customer dissatisfaction, and political fallout over service reliability and outage restoration in its Pepco utility led Pepco Holdings, Inc. (PHI), to transform its communications strategy. >>>