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PRSA's Six Weeks of Giving

With PRSA membership, you’ll have access to hundreds of Silver Anvil Award-winning case studies featuring organizations reaching the very highest levels of professional achievement.

As part of PRSA's Six Weeks of Giving, please enjoy access to these Silver Anvil Award-winning case studies:

Crisis Communications
JetBlue’s Flight Plan for the Future: Connecting With the Cockpit to Preserve the Direct Relationship With Pilots
MWW Group and JetBlue Airways

Consumer Marketing

Caribou Coffee Fights Breast Cancer One Cup at a Time
Exponent PR and Caribou Coffee
 
Community Relations — Business Products

Create Jobs for USA — Starbucks
Edelman and Starbucks

Community Relations — Associations / Nonprofit Organizations
Oink Outings — Building Trust From Farm to Fork
Weber Shandwick and Minnesota Pork Board and Minnesota Pork Producers Association

Integrated Communications
Turning Around the Most Hated Company in America
Creative Co-op and Putnam Partners and Pepco Holdings, Inc.

Brand Management
Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem
Ketchum and Häagen-Dazs